Brand & Rebranding
Be it the savviest tech product or the candy you get in your neighborhood shop or even you, yourself – everything is a brand.Branding includes everything that is associated with the brand- name, website, URL, logo, colors, symbols, spokespersons, slogans, jingles, packaging, signage, etc.Branding helps associate all these elements with your brand name so that the brand becomes an appealing and memorable entity.
Needless to say, all this creates several branding challenges and opportunities that you must consider if you want to grow your business. How do you go about making a client feel comfortable in this type of situation? It involves being a part teacher and a little bit therapist.